Making TheLorry.com – How We Started

TheLorry.Com officially went live on the 7th of September 2014. Our internal customer validation target for this MVP was to achieve 10 paying customers within one month. We achieved 10 paying customers within 10 days.

The Beginning

It all started when I was tasked to create and head a new courier unit, focusing on international parcel logistics at my previous job. Over the course of few weeks doing research, I quickly learned that this market was intensely competitive and we were going against mammoths such as PosLaju, DHL and TNT.

I soon began to experiment with the lorry rental market — just to test what sort of response I’d get with a simple advertisement on majalah.com.

Advertisement posted on 12th March 2013. Btw, there’s no such thing as an 8-tonner. LOL.

From March 2013 when I posted the ad until January 2014 when I left this job, I received calls almost everyday enquiring about “lori sewa”. I did a few transactions just based on this ad and made some money brokering deals.

The courier unit failed (I wasn’t exposed to lean startup principles back then) but this whole experience made me realise that there was a sizeable market for lorry transportation.

I was on to something.

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