The Alibaba experience – 10 days of learning to propel my next 10 years

On 24th March 2018 – 36 entrepreneurs including myself from 7 different countries made our way to Alibaba campus in Hangzhou to learn more about its business units and the impact it has created for the Chinese society as a whole.

The experience?

Mindblowing.

It’s amazing to see how Alibaba has literally changed lives and provided an ecosystem for small and medium businesses to thrive.

The course also allowed me to remove myself from company operations just a little bit and focus on a more macro view.

Something entrepreneurs probably need to do from time to time – you get too engrossed with the nitty-gritty that you forget to look at the bigger picture.

Key notes, learnings, experiences and observations throughout the programme:

1) Alibaba has transformed itself from a from a simple B2B e-commerce platform in 1999 to a juggernaut spanning across e-commerce, finance, logistics, cloud, technology, entertainment, media and health.

2) Quite simply, they have built an ECOSYSTEM of platforms to accomplish their mission of “make it easy to do business, anytime, anywhere.”

3) They no longer see themselves as an e-commerce company, rather a data sharing platform. Data is the new oil as Jack Ma said.

4) It might seem that they run completely unrelated businesses under one roof – but if you look at it closely – they are all complementary products made for the SMEs. For example, SMEs can use Alibaba.com / AliExpress to sell outside China, Taobao to sell within China, 1688.com to source products wholesale, Ant Financial to grab quick financing, promote/market products via Weibo + Youku + Alimama and power company websites with AliCloud.

AlibabaEcosystem

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Teknik Pengiklanan Google Adwords Menggunakan “Long Tail”

Google AdWords adalah antara strategi pemasaran kegemaran saya. Sekarang ini, apa sahaja perkara yang perlukan jawapan atau pencerahan kita akan “Google”. Sebagai contoh:

“Eh bro, apa nama player yang botak, dulu main kat MU, posisi midfield tu?”

“Jap bro. Aku Google”

*Google search: “bald, midfield, man united player”*

“Juan Sebastian Veron, bro.”

Daripada segi pemasaran pula, Google AdWords membolehkan kita untuk mengiklankan produk bagi kata kunci (keyword) tertentu. Sebagai contoh, sekiranya kita buat bisnes servis aircon, kita mungkin akan mengiklankan servis kita apabila pelanggan menaip “aircon service” di google.

 

Iklan untuk “aircon service” dalam kotak merah

 

Masalahnya, sekarang ini sudah terlalu ramai orang mengiklankan produk mereka di Google AdWords, terutamanya untuk kata kunci umum. Kita perlu bersaing dengan orang lain untuk memastikan iklan kita berada di atas ataupun sekurang-kurangnya muka surat 1.

Namun begitu, bukan semua pengguna akan menaip “aircon service”. Sekiranya mereka tinggal di Mont Kiara, mungkin mereka akan menaip “aircon service in mont kiara” untuk mendapatkan butiran syarikat yang beroperasi khusus di kawasan tersebut.

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